[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"news-post-\u002Fnews\u002Fchatgpt-ads-magnite-pubmatic-programmatic-buying":3,"news-related-en-\u002Fnews\u002Fchatgpt-ads-magnite-pubmatic-programmatic-buying":135,"hreflang-chatgpt-ads-magnite-pubmatic-2026-11":155},{"doc":4,"redirect":8},{"id":5,"title":6,"author":7,"author_avatar":8,"body":9,"category":115,"date":116,"description":117,"extension":118,"image":119,"meta":120,"navigation":121,"path":122,"seo":123,"seoDescription":124,"seoTitle":125,"stem":126,"tags":127,"translationKey":133,"updatedAt":8,"__hash__":134},"news_en\u002Fnews\u002Fchatgpt-ads-magnite-pubmatic-programmatic-buying.md","ChatGPT ads can now be bought through Magnite and PubMatic","Paul Lefizelier",null,{"type":10,"value":11,"toc":107},"minimark",[12,31,36,48,56,60,67,71,92,100,104],[13,14,15,16,24,25,30],"p",{},"OpenAI has signed deals with Magnite and PubMatic that let advertisers buy ChatGPT ad placements through the two ad-tech platforms. The Information first reported the agreements on 2 November 2026, according to ",[17,18,23],"a",{"href":19,"rel":20,"target":22},"https:\u002F\u002Fwww.thekeyword.co\u002Fnews\u002Fchatgpt-ads-programmatic-magnite-pubmatic",[21],"nofollow","_blank","The Keyword"," and ",[17,26,29],{"href":27,"rel":28,"target":22},"https:\u002F\u002Fwww.tokenpost.com\u002Fnews\u002Fbusiness\u002F46773",[21],"TokenPost",". An OpenAI spokesperson said the deals make it \"easier for advertisers to buy and manage ChatGPT ads through tools they already use.\"",[32,33,35],"h2",{"id":34},"what-advertisers-can-do-through-the-two-platforms","What advertisers can do through the two platforms",[13,37,38,39,43,44,47],{},"Through either Magnite or PubMatic, advertisers can set spending limits, submit bids and upload their ads, ",[17,40,42],{"href":27,"rel":41,"target":22},[21],"TokenPost reports",". OpenAI's own ads system still decides where and how each ad appears. ",[17,45,23],{"href":19,"rel":46,"target":22},[21]," notes that this is the same split OpenAI applies to its other partners: they handle budgeting, bidding and creative, OpenAI controls delivery.",[13,49,50,51,55],{},"At the time of reporting, neither OpenAI, Magnite nor PubMatic had published an announcement, and none had said when the routes open to all buyers or whether pricing through them differs from OpenAI's own Ads Manager, ",[17,52,54],{"href":19,"rel":53,"target":22},[21],"according to The Keyword",".",[32,57,59],{"id":58},"why-two-ssps-are-a-different-kind-of-partner","Why two SSPs are a different kind of partner",[13,61,62,63,66],{},"Magnite and PubMatic are supply-side platforms (SSPs): publishers use them to sell their ad space. Until now, the partners OpenAI listed for buying ChatGPT ads were agencies (Dentsu, Omnicom, Publicis, WPP) and buyer-side technology partners (Adobe, Criteo, Kargo, Pacvue, StackAdapt), ",[17,64,23],{"href":19,"rel":65,"target":22},[21]," writes. With these two deals, OpenAI uses sell-side software to put its own inventory in front of more buyers. The Information reported that the deals aim to fill ChatGPT ad space OpenAI has not sold itself, as relayed by The Keyword.",[32,68,70],{"id":69},"where-chatgpt-ads-stand","Where ChatGPT ads stand",[13,72,73,74,79,80,85,86,91],{},"OpenAI began running ChatGPT ads on 9 February 2026 and opened its self-serve Ads Manager in beta in May, ",[17,75,78],{"href":76,"rel":77,"target":22},"https:\u002F\u002Feconotimes.com\u002FOpenAI-Adds-Magnite-and-PubMatic-as-ChatGPT-Ad-Buying-Channels-1769177",[21],"EconoTimes"," reports. On 21 October, OpenAI said ",[17,81,84],{"href":82,"rel":83,"target":22},"https:\u002F\u002Fopenai.com\u002Findex\u002Fchatgpt-ads-expands-26-new-countries",[21],"more than 100,000 advertisers had run campaigns"," and that ads were available in 89 countries, with \"buying options\" listed among the next steps. The same day, its engineering team wrote that ",[17,87,90],{"href":88,"rel":89,"target":22},"https:\u002F\u002Fopenai.com\u002Findex\u002Fbuilding-chatgpt-ad-stack\u002F",[21],"ChatGPT Ads reached $1 billion in annualized revenue run rate"," less than 200 days after launch.",[13,93,94,95,99],{},"Ads still appear only on the Free and Go plans; Plus, Pro and Enterprise remain ad-free, and OpenAI says ads are labelled and kept separate from answers (",[17,96,98],{"href":82,"rel":97,"target":22},[21],"OpenAI",").",[32,101,103],{"id":102},"why-it-matters","Why it matters",[13,105,106],{},"Programmatic teams that already run spend through Magnite or PubMatic get a route to ChatGPT inventory without opening a new account or going through an agency. For advertisers, ads inside AI assistants are moving from a test budget to a line in the regular media plan. The open questions are price and measurement: none of the companies has said yet whether buying through an SSP costs the same as buying direct.",{"title":108,"searchDepth":109,"depth":109,"links":110},"",2,[111,112,113,114],{"id":34,"depth":109,"text":35},{"id":58,"depth":109,"text":59},{"id":69,"depth":109,"text":70},{"id":102,"depth":109,"text":103},"ai","2026-11-04T13:00:00","OpenAI has signed Magnite and PubMatic as buying routes for ChatGPT ads, The Information reported on 2 November 2026. Advertisers set budgets, bids and creatives there; OpenAI still decides where ads appear.","md","\u002Fimages\u002Fnews\u002Fchatgpt-ads-magnite-pubmatic-programmatic.jpg",{},true,"\u002Fnews\u002Fchatgpt-ads-magnite-pubmatic-programmatic-buying",{"title":6,"description":117},"OpenAI signed Magnite and PubMatic as ChatGPT ad buying partners. Advertisers set budgets, bids and creatives; OpenAI keeps control of delivery. What changes for ad buyers.","ChatGPT ads now on Magnite and PubMatic: what it changes","news\u002Fchatgpt-ads-magnite-pubmatic-programmatic-buying",[128,129,130,131,132],"openai","chatgpt","advertising","programmatic","ad-tech","chatgpt-ads-magnite-pubmatic-2026-11","GeoQj35rnCzau0xymfOHRC5Ooh9JGaN9kU-_R9u8MyA",[136,142,148],{"title":137,"description":138,"path":139,"date":140,"image":141,"category":115},"The New York Times sues Brave over AI scraping and its paywall blocker","On 2 November 2026, the New York Times and three other newspapers sued Brave Software, alleging it copies their journalism into its search index and sells it to AI companies through the Brave Search API, and that its browser bypasses paywalls.","\u002Fnews\u002Fnew-york-times-sues-brave-ai-scraping-search-api-paywall","2026-11-04T13:05:00","\u002Fimages\u002Fnews\u002Fnyt-sues-brave-ai-scraping.jpg",{"title":143,"description":144,"path":145,"date":146,"image":147,"category":115},"Google says LLMjacking runs up $100,000 a day in stolen AI usage","On 2 November 2026 Google Threat Intelligence Group described LLMjacking: attackers take over a company's access to AI models and resell it through 'LLM Mixers'. Some victims paid more than $100,000 in a day and up to $1 million in total.","\u002Fnews\u002Fgoogle-llmjacking-llm-mixers-stolen-ai-keys","2026-11-04T08:30:00","\u002Fimages\u002Fnews\u002Fgoogle-llmjacking-llm-mixers.jpg",{"title":149,"description":150,"path":151,"date":152,"image":153,"category":154},"Postman's desktop app installed its own plugins into Claude Code and Codex","A GitHub issue shows Postman desktop adding its plugins, a startup hook, a remote MCP server and a CLI to developers' coding agents through an automatic upgrade. Postman says it will make the opt-in clearer for existing users.","\u002Fnews\u002Fpostman-desktop-auto-installs-claude-code-codex-plugins","2026-11-04T08:25:00","\u002Fimages\u002Fnews\u002Fpostman-auto-installs-ai-coding-agent-plugins.jpg","tools",{"en":156,"fr":220,"es":8},{"id":5,"title":6,"author":7,"author_avatar":8,"body":157,"category":115,"date":116,"description":117,"extension":118,"image":119,"meta":217,"navigation":121,"path":122,"seo":218,"seoDescription":124,"seoTitle":125,"stem":126,"tags":219,"translationKey":133,"updatedAt":8,"__hash__":134},{"type":10,"value":158,"toc":211},[159,167,169,177,182,184,189,191,202,207,209],[13,160,15,161,24,164,30],{},[17,162,23],{"href":19,"rel":163,"target":22},[21],[17,165,29],{"href":27,"rel":166,"target":22},[21],[32,168,35],{"id":34},[13,170,38,171,43,174,47],{},[17,172,42],{"href":27,"rel":173,"target":22},[21],[17,175,23],{"href":19,"rel":176,"target":22},[21],[13,178,50,179,55],{},[17,180,54],{"href":19,"rel":181,"target":22},[21],[32,183,59],{"id":58},[13,185,62,186,66],{},[17,187,23],{"href":19,"rel":188,"target":22},[21],[32,190,70],{"id":69},[13,192,73,193,79,196,85,199,91],{},[17,194,78],{"href":76,"rel":195,"target":22},[21],[17,197,84],{"href":82,"rel":198,"target":22},[21],[17,200,90],{"href":88,"rel":201,"target":22},[21],[13,203,94,204,99],{},[17,205,98],{"href":82,"rel":206,"target":22},[21],[32,208,103],{"id":102},[13,210,106],{},{"title":108,"searchDepth":109,"depth":109,"links":212},[213,214,215,216],{"id":34,"depth":109,"text":35},{"id":58,"depth":109,"text":59},{"id":69,"depth":109,"text":70},{"id":102,"depth":109,"text":103},{},{"title":6,"description":117},[128,129,130,131,132],{"id":221,"title":222,"author":7,"author_avatar":8,"body":223,"category":115,"date":116,"description":310,"extension":118,"image":119,"meta":311,"navigation":121,"path":312,"seo":313,"seoDescription":314,"seoTitle":315,"stem":316,"tags":317,"translationKey":133,"updatedAt":8,"__hash__":320},"news_fr\u002Ffr\u002Fnews\u002Fchatgpt-ads-magnite-pubmatic-achat-programmatique.md","Les pubs ChatGPT s'achètent désormais via Magnite et PubMatic",{"type":10,"value":224,"toc":304},[225,236,240,252,259,263,270,274,291,297,301],[13,226,227,228,231,232,235],{},"OpenAI a signé des accords avec Magnite et PubMatic qui permettent aux annonceurs d'acheter des emplacements publicitaires dans ChatGPT via ces deux plateformes ad-tech. The Information a révélé ces accords le 2 novembre 2026, selon ",[17,229,23],{"href":19,"rel":230,"target":22},[21]," et ",[17,233,29],{"href":27,"rel":234,"target":22},[21],". Un porte-parole d'OpenAI a déclaré que ces accords rendent les pubs ChatGPT « plus faciles à acheter et à gérer avec les outils que les annonceurs utilisent déjà ».",[32,237,239],{"id":238},"ce-que-les-annonceurs-peuvent-faire-sur-ces-plateformes","Ce que les annonceurs peuvent faire sur ces plateformes",[13,241,242,243,247,248,251],{},"Via Magnite ou PubMatic, les annonceurs peuvent fixer des plafonds de dépense, enchérir et charger leurs publicités, ",[17,244,246],{"href":27,"rel":245,"target":22},[21],"rapporte TokenPost",". C'est toujours le système publicitaire d'OpenAI qui décide où et comment chaque pub apparaît. ",[17,249,23],{"href":19,"rel":250,"target":22},[21]," note que c'est le même partage qu'avec ses autres partenaires : eux gèrent budget, enchères et créas, OpenAI contrôle la diffusion.",[13,253,254,255,55],{},"Au moment de ces articles, ni OpenAI, ni Magnite, ni PubMatic n'avaient publié d'annonce, et aucun n'avait précisé quand ces accès seront ouverts à tous les acheteurs, ni si les prix diffèrent de ceux de l'Ads Manager d'OpenAI, ",[17,256,258],{"href":19,"rel":257,"target":22},[21],"selon The Keyword",[32,260,262],{"id":261},"pourquoi-deux-ssp-cest-un-autre-type-de-partenaire","Pourquoi deux SSP, c'est un autre type de partenaire",[13,264,265,266,269],{},"Magnite et PubMatic sont des SSP (supply-side platforms) : les éditeurs s'en servent pour vendre leurs espaces. Jusqu'ici, les partenaires listés par OpenAI pour acheter des pubs ChatGPT étaient des agences (Dentsu, Omnicom, Publicis, WPP) et des partenaires technologiques côté acheteur (Adobe, Criteo, Kargo, Pacvue, StackAdapt), écrit ",[17,267,23],{"href":19,"rel":268,"target":22},[21],". Avec ces deux accords, OpenAI utilise des outils côté vendeur pour exposer son propre inventaire à davantage d'acheteurs. The Information indique que l'objectif est de remplir l'espace publicitaire qu'OpenAI n'a pas vendu lui-même, d'après The Keyword.",[32,271,273],{"id":272},"où-en-sont-les-pubs-chatgpt","Où en sont les pubs ChatGPT",[13,275,276,277,280,281,285,286,290],{},"Les publicités ChatGPT ont démarré le 9 février 2026 et l'Ads Manager en libre-service est en bêta depuis mai, rappelle ",[17,278,78],{"href":76,"rel":279,"target":22},[21],". Le 21 octobre, OpenAI annonçait que ",[17,282,284],{"href":82,"rel":283,"target":22},[21],"plus de 100 000 annonceurs avaient lancé des campagnes"," et que les pubs étaient disponibles dans 89 pays, avec de nouvelles « options d'achat » parmi les prochaines étapes. Le même jour, son équipe technique écrivait que ",[17,287,289],{"href":88,"rel":288,"target":22},[21],"ChatGPT Ads avait atteint 1 milliard de dollars de revenu annualisé"," moins de 200 jours après le lancement.",[13,292,293,294,99],{},"Les pubs n'apparaissent toujours que sur les offres Free et Go ; Plus, Pro et Enterprise restent sans publicité, et OpenAI affirme que les pubs sont signalées et séparées des réponses (",[17,295,98],{"href":82,"rel":296,"target":22},[21],[32,298,300],{"id":299},"pourquoi-cest-important","Pourquoi c'est important",[13,302,303],{},"Les équipes programmatiques qui passent déjà leurs achats par Magnite ou PubMatic ont désormais un accès à l'inventaire ChatGPT sans ouvrir de nouveau compte ni passer par une agence. Pour les annonceurs, la publicité dans les assistants IA passe du budget de test à une ligne du plan média habituel. Restent deux questions : le prix et la mesure. Aucune des trois entreprises n'a encore dit si acheter via une SSP coûte autant qu'acheter en direct.",{"title":108,"searchDepth":109,"depth":109,"links":305},[306,307,308,309],{"id":238,"depth":109,"text":239},{"id":261,"depth":109,"text":262},{"id":272,"depth":109,"text":273},{"id":299,"depth":109,"text":300},"OpenAI a signé avec Magnite et PubMatic pour vendre ses publicités ChatGPT, selon The Information le 2 novembre 2026. Les annonceurs y fixent budgets, enchères et créas ; OpenAI décide toujours où les pubs s'affichent.",{},"\u002Ffr\u002Fnews\u002Fchatgpt-ads-magnite-pubmatic-achat-programmatique",{"title":222,"description":310},"OpenAI a signé Magnite et PubMatic pour l'achat de pubs ChatGPT. Les annonceurs fixent budgets, enchères et créas ; OpenAI garde la main sur la diffusion.","Pubs ChatGPT sur Magnite et PubMatic : ce qui change","fr\u002Fnews\u002Fchatgpt-ads-magnite-pubmatic-achat-programmatique",[128,129,318,319,132],"publicite","programmatique","a-iDw8pVAedzHm6v_C045XQndM_v8EzwlY25MgS0jfk"]