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SaaS Companies Advertising

Reach developers actively building and evaluating SaaS products. Target by tech stack, programming language, and development environment.

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SaaS founders, marketing teams, growth managers

Pain Points We Solve

Traditional ads don't reach developers effectively

Hard to target based on technical context

Ad-blockers eliminate most display advertising

Developer communities are saturated with noise

Difficult to measure ROI on developer marketing

Finding high-intent developers is expensive

Targeting Options

Precisely target developers relevant to your product

Target by programming language (Python, JavaScript, Go, Rust...)
Target by framework (React, Vue, Django, Rails...)
Target by cloud provider (AWS, GCP, Azure users)
Target by database technology (PostgreSQL, MongoDB, Redis...)
Target by IDE/Editor (VS Code, Cursor, Windsurf...)
Target by AI tool usage (ChatGPT, Copilot, Claude...)

Expected Metrics

Performance above market average

2.5%
CTR
$45
Avg. CPM
78%
Brand Recall
4.2x
Engagement

What Our Advertisers Say

"We switched our developer marketing budget from traditional channels to Idlen. Our trial signups increased by 340% while cutting our CAC in half."
DataStack (YC W24)
Idlen Customer

Why SaaS Companies Choose Idlen

The SaaS market is crowded. Your potential customers—developers—are bombarded with ads across every channel. But there's one place where they're actively engaged, problem-solving, and open to solutions: their development environment.

The Developer Attention Problem

Traditional B2B SaaS marketing faces a unique challenge with developers:

  • Ad blindness: Developers are experts at ignoring banner ads
  • Ad-blockers: 60%+ of developers use ad-blocking software
  • Content fatigue: Developer blogs and newsletters are oversaturated
  • Low intent signals: It's hard to know when a developer needs your solution

The Idlen Advantage

Idlen solves these problems by reaching developers at the perfect moment—while they're waiting for AI responses in their coding workflow.

Key insight: A developer waiting for Copilot to generate code is in problem-solving mode. They're receptive to solutions that could help them work better.

Perfect for B2B SaaS Categories

Idlen is particularly effective for:

  • Developer tools (APIs, SDKs, CLI tools)
  • Infrastructure (databases, hosting, monitoring)
  • Productivity (project management, documentation)
  • Security (code scanning, secrets management)
  • CI/CD (testing, deployment, automation)

Getting Started

  1. Sign up at adsmanager.idlen.io
  2. Define your audience using our tech stack targeting
  3. Create your campaign with our developer-friendly ad formats
  4. Launch and optimize with real-time analytics

Self-serve platform

Launch campaigns in minutes with our intuitive dashboard.

Dedicated support

Enterprise plans include a dedicated account manager.

Frequently Asked Questions

Other Industries

AI & Machine Learning
Cloud & Hosting Advertising
Database & Data Infrastructure

Reach the developers that matter

Launch your first advertising campaign targeting developers today.

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Brand-safe Precise targeting Real-time analytics