What's the minimum budget to get started?

You can start with as little as $20/day. We recommend a minimum $500 monthly budget to get statistically significant data and optimize effectively. There are no setup fees or long-term commitments.

How long does campaign approval take?

Most campaigns are approved instantly through our automated review system. In rare cases where manual review is needed, approval takes less than 2 hours during business days.

What ad formats are available?

Idlen supports native text ads (headline + description + CTA), banner ads optimized for IDE sidebars, and sponsored snippets that blend with AI tool responses. All formats are designed to be non-intrusive.

Can I target developers in specific countries?

Yes! You can target by country, region, or globally. Combined with tech stack targeting, you can reach very specific audiences like 'React developers in the US' or 'Python developers in Europe'.

How do I track conversions?

Install our lightweight conversion pixel on your signup/landing page, or use server-side postback URLs. We also integrate with Google Analytics and other major analytics platforms.

Idlen

Get Started

HomeAdvertisersPlaybooksYour First Idlen Campaign: Complete Setup Guide

Your First Idlen Campaign: Complete Setup Guide

Launch your first developer advertising campaign on Idlen in 5 minutes. From account creation to live ads targeting developers in their IDE and AI tools.

Beginner 5 minutes

Launch a Campaign Contact Sales

Who is this for? Marketing managers, growth teams, and founders launching their first Idlen campaign

Steps

How to proceed

Create Your Advertiser Account

Sign up at adsmanager.idlen.io with your work email. Verify your account and complete your company profile with billing information.

Define Your Target Audience

Select the tech stacks your ideal customers use. Target by programming language (Python, TypeScript, Go), framework (React, Django, Rails), or tool (Docker, Kubernetes, Terraform).

Create Your Ad Creative

Write a headline (max 60 chars) and description (max 120 chars) that speak to developers. Use technical language, highlight key features, and include a clear value proposition.

Set Your Budget & Bidding

Choose between CPM (cost per thousand impressions) or CPC (cost per click) pricing. Set a daily budget starting from $20/day. We recommend starting with CPM to build awareness.

Launch & Monitor

Review your campaign settings, submit for approval (usually instant), and go live. Monitor real-time performance in your dashboard: impressions, clicks, CTR, and conversions.

Key Benefits

5-Minute Setup

Go from zero to live campaign in under 5 minutes. No complex integrations or lengthy onboarding.

Precision Targeting

Reach developers using the exact tech stacks relevant to your product. No wasted impressions.

Instant Visibility

Your ads start showing immediately after approval. Most campaigns get their first impressions within minutes.

Real-Time Analytics

Track every impression, click, and conversion in your dashboard. Optimize on the fly.

Brand-Safe Environment

Your ads appear in professional developer tools, not random websites. Premium context for premium brands.

Easy Iteration

Update creatives, adjust targeting, and modify budgets anytime. No lock-in contracts.

Frequently Asked Questions

Other Playbooks

The 30-Day Developer Advertising Playbook

A structured 4-week plan to launch, test, optimize, and scale your developer advertising campaigns on Idlen. From first impression to predictable pipeline.

Ad Creative Best Practices for Developers

Learn how to write ad copy and design creatives that developers actually click on. Practical tips for messaging, formatting, and A/B testing in developer tools.

Measuring ROI on Developer Advertising

Set up proper attribution, define the right KPIs, and build a reporting framework to prove and optimize your developer advertising ROI on Idlen.

Ready to take action?

Apply this playbook and launch your first campaign.

Launch a Campaign Contact Sales

No setup fees Launch in 5 minutes Cancel anytime

Why Start with Idlen?

Reaching developers through traditional advertising channels is notoriously difficult. Developers use ad blockers, ignore banners, and distrust promotional content. Idlen solves this by placing your ads in the tools developers already use and trust.

Before You Start

Make sure you have:

A clear value proposition for developers (what problem does your product solve?)
A landing page optimized for developer signups (technical language, code examples, free tier)
Your tech stack targeting strategy (which developers would benefit most from your product?)