Freebuff funds free coding agents with text ads inside its own apps. Idlen puts a native ad in Cursor, VS Code, ChatGPT, Claude and Lovable, the tools developers already pay for.
Ad-funded coding agents| Metric | Freebuff | Idlen |
|---|---|---|
| Where the ad shows | Text ads inside Freebuff Desktop, CLI, Web, Cloud and Chat | Native ads in Cursor, VS Code, Chrome, ChatGPT, Claude and Lovable |
| Who sees it | People who installed Freebuff to avoid a paid agent | Developers already in the paid tools they chose |
| What you buy | Inventory inside one free product family | The wait while a model thinks, in the editor and the browser |
| Ad format | Text ads | Recommendation, CTA card, contextual suggestion, inline mention |
| Targeting | Users of Freebuff, with country and VPN limits on the product | Tech stack from the repo, plus the context the publisher sends |
| Buying | Freebuff Advertisers (their own inventory) | Self-serve Ads Manager. First test is €200 in credit |
| What you do not get | The prompt, the repo, or users of Cursor and Claude Code | The prompt. We do not read it. The stack is enough. |
| Brand fit | Sits next to a "we killed paid coding agents" pitch | Sits next to the tools those paid agents already run in |
| Best if you sell | Something a Freebuff user will click while on a free quota | A tool, API or service a developer installs at work |
Advertisers who specifically want people using a free, ad-funded agent instead of Cursor or Claude Code, and who are fine with a text ad.
Advertisers who want developers in the editors and chats they already pay for, with a native card, stack targeting and a first test at €200.
Freebuff is a free coding product funded by text ads. That is a real offer for developers. For advertisers it is a walled garden. You buy people who opted out of paid agents. Idlen buys the wait in Cursor, VS Code, ChatGPT, Claude and Lovable. If your buyer still has a Cursor tab open, that is the room.
Freebuff makes coding agents free and pays for it with text ads. Desktop, CLI, Web, Cloud, Chat. The homepage compares the stack to Cursor, Claude Code, Codex, Lovable and Devin, then says the price is $0 because ads fund it. That is a clear product. Developers who want the quota without the invoice will try it.
Advertisers should read the other sentence. You are not buying "developers." You are buying Freebuff users. They installed an ad-funded client so they could stop paying for an agent. That is a different room from the person who still has Cursor and Claude Code open at work.
Idlen sells that second room. The ad shows while the model thinks, in VS Code, Cursor, Chrome, ChatGPT, Claude and Lovable. Native card, not only a text line. Targeting from the repo stack. First test is €200 in credit after the welcome-offer form.
Freebuff is the right buy if your offer is for people on a free daily quota. Idlen is the right buy if your offer is for people who already chose a paid tool and are waiting on a response. Same industry. Different tab.
Launch your first campaign on Idlen and reach developers where they code.